Student’s Ad Gets a Remake, and Makes the Big Time
The idea that you do not have to be a professional to create a good commercial is becoming widespread, in a trend known as consumer-generated content. Leave it to Apple to paraphrasing the company’s old slogan a bit think differently.
A television commercial for the new iPod Touch from Apple, scheduled to begin running on Sunday, 10-28 is being created by the longtime Apple agency, TBWA/Chiat/Day. It is based on a commercial that an 18-year-old English student and Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 created on his own one day last month.
His spot offers a fast-paced tour of the abilities of the iPod Touch, set to a song titled ‘Music Is My Hot, Hot Sex’ by a Brazilian band, CSS.
Mr. Haley said he was inspired to make the commercial by a lyric in the song, ‘My music is where I’d like you to touch.’
He based the visual elements on video clips about the iPod Touch and other new products, which can be watched on the Apple Web site (apple.com). He uploaded his commercial to YouTube, where it received four stars out of a possible five and comments that ranged from ‘That’s awesome,’ followed by 16 exclamation points, to ‘Makes me want to buy one and hack it.’
Via fscklog
Wii Overtakes Xbox 360 in Global Sales
Wii Overtakes Xbox 360 in Global Sales:
Not only did the Xbox 360 have a year-long head start, but the Nintendo still isn’t producing Wii consoles fast enough to meet demand. I still haven’t seen one on a store shelf.
Steve Jobs, Spymaster
Some of Apple’s secrecy measures get a little extreme. When Jobs hired Ron Johnson from Target to head up Apple’s retail effort, he asked him to use an alias for several months lest anyone get wind the Mac maker was working on retail stores. Johnson was listed on Apple’s phone directory under a false name, which he used to check in to hotels.Apple’s head of marketing, Phil Schiller, said he’s not allowed to tell his wife or kids what he’s working on. His teenage son, an avid iPod fan, was desperate to know what his dad was cooking up at work, but daddy had to keep his trap shut because he might get canned.
Even Jobs himself is subject to his own strictures: He took an iPod hi-fi boombox home for testing, but kept it covered with a black cloth. And he listened to it only when no one else was around.
Via Wired News