RSS is simply another form of communication that makes it very easy to push out information to clients. Plus, it is very simple to create, and also simple for someone to opt in to receive it. Since the feeds themselves are not personalized, you theoretically don’t have the one-to-one communication power of email, but there is nothing simpler than signing up for a feed and gaining access to the feed.

So, if you own a site, you should start thinking about providing RSS feeds of frequently updated pages—perhaps news, research, PR releases, job searches, etc. That way, people can grab them and read them very quickly.

Via MarketingProfs, RSS: What’s in It for Marketers? Part 1 and Part 2