Apple’s digital cameras
Have you ever wondered what it would look like if Apple did enter the digital camera market?
Well it did actually about 12 years ago. The cameras where named Apple QuickTake 100, 150 and 200 before being discontinued on Steve Jobs return in 1997.
Some background history from Wikipedia:
In 1992 Apple Computer started developing the QuickTake, codenamed Venus. At the time over $12 billion was spent annually in the United States on photography. The QuickTake 100 was released in 1994 as an “easy-to-use” digital camera that connected to any Macintosh using an Apple serial cable. Apple released a connection kit for Microsoft Windows with the QuickTake 150 in 1995. The last QuickTake model was the 200, released in 1996.
The QuickTake did not sell very well, as other companies such as Kodak, Fujifilm, Canon, and Nikon entered the digital market with brands consumers associated with photography. It was discontinued in 1997 shortly after Steve Jobs came back to Apple, and was attempting to solve Apple’s financial problems. The Apple QuickTake camera has since become highly sought after, and is popular amongst Apple product collectors on eBay.
I remember seing them in the CeBIT fair in Hannover (Germany) and was puzzled, because as far I can remember it was one of the first consumer digital cameras available and it was made by Apple.
I miss the coloured Apple logo which was dropped early 1998.
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