As part of my new assignment, I’ve set up an internal training program to get us in shape in terms of mobile marketing. The first visit I’ve arranged last week, was a stop by Telefónica’s MoviStar Demo Center. Telefónica MoviStar is the biggest mobile carrier here in Spain, which has setup a demonstration center in Madrid, featuring several conference rooms stuffed full of gadgets ranging from PDA’s, mobile phones, SMS triggered vending machines, among others. It’s a really nice setup where you can pitch new customers and do life demos of mobile technology.

The pics above, have been taken with the Nokia 6600. I still have to get used to the lightning issues, so the phone gets the best possible photos, having in mind its capabilities and limitations.

Next I’m going to setup the SMS/MMS platform, which will enable us the development of mobile marketing campaigns. The work of the next weeks will include the development of documentation, in house training, some nice demos and product design.