The shortcut that’s sure to work, every time: Take the long way.
Do the hard work, consistently and with generosity and transparency.
And then you won’t waste time doing it over.
The shortcut that’s sure to work, every time: Take the long way.
Do the hard work, consistently and with generosity and transparency.
And then you won’t waste time doing it over.
“Everbody in this country should learn how to program a computer… because it teaches you how to think.”
Steve Jobs

Are you undecided in the great Flat vs. Skeuououmourphic design debate of 2012? Are you unsure of how flat is flat enough (but not too flat)? Wondering what it means to let a button be a button? Use this handy chart to pick the button that looks like a button to you!
You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90% of the work. And if you just tell all these other people “here’s this great idea,” then of course they can go off and make it happen.
And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous tradeoffs that you have to make. There are just certain things you can’t make electrons do. There are certain things you can’t make plastic do. Or glass do. Or factories do. Or robots do.
Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.
And it’s that process that is the magic.